Landing a job interview is an exciting step, but it also requires thorough preparation to ensure you stand out. Among the common questions you might face, one particularly challenging one is: “What sets you apart from other candidates?” This question aims to assess your self-awareness, confidence, and understanding of the role. Here’s how you can craft a compelling answer.

Forget the Other Candidates

The key to answering this question lies in focusing on yourself rather than speculating about the competition. Since you likely don’t know the other candidates, avoid making unfounded comparisons. Instead, concentrate on what makes you unique and how your specific skills and experiences align with the job requirements.

Highlight Your Unique Strengths

When preparing your answer, think about your personal and professional attributes that make you an ideal fit for the role. Consider your:

Experience: How many years have you worked in the industry? Have you held similar positions before?
Skills: What specific skills do you possess that are crucial for the job? Are there any certifications or technical proficiencies you have that others might not?
Accomplishments: Highlight notable achievements that demonstrate your capabilities. Did you lead a successful project or receive any awards?

Example Response

“I’m not sure what the other candidates can offer, but I believe my 10 years of experience in the industry, combined with my expertise in project management, and my passion for innovative solutions, definitely set me apart. My ability to streamline processes and deliver projects on time has consistently benefited my previous employers, and I’m eager to bring that same success to your team.”

Stay Professional

If you happen to know other candidates, refrain from making negative comments about them. Maintaining professionalism is crucial. If you’re applying for an internal position, you can compare your qualifications factually without disparaging others. Focus on quantifiable achievements and how they make you a strong contender for the role.

Tailor Your Response to the Role

Make sure your answer is relevant to the job you’re applying for. Think about the specific duties and responsibilities of the role and how your background prepares you to excel. For instance, if you’re applying for a marketing position, discuss your experience with successful campaigns and knowledge of digital marketing tools.

Example Response

“In this role, my extensive background in digital marketing, particularly my expertise in SEO and content strategy, will be highly beneficial. I’ve successfully increased organic traffic by 50% at my previous company through targeted SEO efforts and innovative content campaigns. My strategic thinking and creative problem-solving skills will help drive similar results for your organisation.”


Answering the question “What sets you apart from other candidates?” effectively requires a focus on your unique strengths and how they align with the job. By preparing thoughtful responses that highlight your experience, skills, and accomplishments, you can confidently demonstrate why you are the best candidate for the role.

At Bubble Jobs, we aim to support job seekers with practical advice and resources to help you succeed in your career journey. Use these tips to make a strong impression in your next interview and stand out from the competition.

For more job hunting tips, follow our blog and join our social media channels.

Discover more top tips here!

The post How to Answer “What Sets You Apart From Other Candidates?” in a Job Interview appeared first on Bubble Jobs.